3 Proven Methods That Make Marketing Unbeatable

A good marketing is based on a couple of core elements. They work in every language, every location, and every type of business. Probably they work on other galaxies too. I don’t know if they market there but if they do, can guarantee you, these are the elements! 

After you finish this article you will absorb 3 key elements to help you pull every single business out of the mud and take it to the top of the market.

Let’s dig into it!

Tested Message’s Framework - How To Make People Excited

Every single day we are bombarded with tons of ads. The average number of ads that we see on our social media account is around 5,000. I don’t know who came up with this number, but the scariest thing is that every single ad says the same. Same boring message, same format, same meaning. 

Our goal as a marketer is to cut through that clutter and the first important element that we have to take care of is - What are we saying?

Our message has to move through all this mess in the market and this means that we can’t be BORING! We can’t say the same that every competitor says, and the most important thing…we don't want to compete as the cheapest one! This is very low effort and injects a huge dose of insecurity.

Here are a few tips that will enhance your message to beat your competitors, making your message remarkable and intriguing.

1. The message should be clear. Aim for the target and hit the bullseye.

2. It has to be powerful.

3. It has to be persuasive.

4. It has to be intriguing.

5. It has to be compelling.

6. Are we talking about us or the prospect?

7.  If we put prospect’s shoes, do we recognize ourselves in the problem?

Gear Your Message Towards Your Most Likely Customer

A business has to be familiar with its target audience. This drags us to the second most important element - Who are we talking to?

Above 60% of the business owner’s ad budget is wasted on people with no bias to what they sell. Every single penny counts and it has to be forwarded there, where it will be doubled, in our case, to those who are most likely to become customers.

If you think that we can sell to everyone and that every single person can be your customer… probably you are wrong. It is borderline impossible to come up with a message that speaks to everyone and it actually also gets the attention of everyone on the market.

If I`m a fragrance collector and you start talking to me about how you have a special offer for a perfume then you will capture my interest. But if I don’t have an interest in this product, you can come up with the best offer on the planet but I will just move on.

Our message should be geared toward our target audience and disregard the rest.

It's worth repeating. If we sell drills, probably we want to sell them to men. If a woman wants to buy it - Great! We will sell it! But our message has to be designed to talk to people who have the highest chances of converting into clients.

P.S. If you want to find out who exactly is your target audience and what message fits best to reach them, contact me here.

No worries, it doesn’t cost you anything and I’m not going to annoy you with high-pressure sales tactics. If we’re a good fit I’ll tell you and you get to decide how to proceed. 

The Easiest Way Of Reaching Your Audience

After we have a clear picture of what our message will look like and who our target audience is, it is time to take care of the third important element - How are we going to reach these people?

We need to choose which media or medium we will use. Back in the day,  it was very hard to deliver our message to our target audience. You had to buy a list with addresses and make a direct mail campaign. Since we live in a social media world it became a piece of cake.

Meta is the perfect tool. It will help access our most likely customers with a glance. One of the best things about Meta ads is that you can start using them and get results without spending a fortune.

You determine exactly what you want to spend every day, week, or month on Meta ads. And you can check the results regularly to see if things are moving in the right direction.

Meta gives you the opportunity to test pictures, videos, text, offers, and different target audiences. You can see which one performs best and pick it up.

P.S. If you want to know what I would do in your situation, contact me here for a free marketing analysis. I won’t waste your time.

P.P.S If you want to get a sense of how Meta ads works behind the scenes and how it would help your business reach more people and scale today, you can access my free guide 4 Easy Steps To Getting More Clients Using: Meta Ads.

Talk soon,

Alex